Order Fulfillment Process
Watch Video Tutorial: [VIDEO_PLACEHOLDER]
Order fulfillment is the complete process of receiving, preparing, packaging, and shipping customer orders. This guide walks you through each step to ensure smooth, professional fulfillment every time.
Navigation: Getting to Order Fulfillment
- Go to your Seller Panel
- Click Products and Orders → Orders
- Filter to Pending or Processing orders
- Click on an order to start fulfillment
The Complete Fulfillment Workflow
Here's the step-by-step process from order received to delivery confirmed:
Step 1: Order Received (Status: Pending)
What just happened:
- Customer placed an order
- Payment was processed successfully
- You received email notification
- Order appears in your Orders dashboard
What you need to do:
- Check your Orders dashboard
- Review order details
- Verify you have the product in stock
- Check shipping address is complete and correct
- Move to Step 2 within 24 hours
Pro Tip 💡: Set up mobile notifications so you know immediately when orders come in!
Step 2: Order Processing (Status: Processing)
What you're doing: Preparing the order for shipment
2.1: Mark Order as Processing
- Go to order details
- Click Mark as Processing button
- Customer receives "We're preparing your order!" email
Why this matters: Keeps customer informed and shows you're actively working on their order.
2.2: Prepare the Product
For Print-on-Demand products:
- Download the design file
- Send to your printer or production partner
- Quality check the printed product
- Verify colors, alignment, and print quality
For Pre-made products:
- Locate the product in your inventory
- Inspect for any defects or damage
- Ensure it matches the order specifications
Quality Checklist ✓:
- Correct product type (T-Shirt, Mug, etc.)
- Correct variant (color, size, material)
- Design printed correctly (if applicable)
- No defects or damage
- Clean and presentable
Common Mistake ❌: Rushing through quality control. Take 30 seconds to inspect each item - it prevents returns and bad reviews!
2.3: Prepare Packaging Materials
What you'll need:
- Shipping box or poly mailer (appropriate size)
- Packing tape
- Bubble wrap or packing paper (for fragile items)
- Shipping label (printed in next step)
- Thank you card or packing slip (optional but recommended)
Packaging by Product Type:
T-Shirts/Apparel:
- Fold neatly
- Place in poly mailer or small box
- No extra padding needed (unless delicate fabric)
Mugs/Ceramics:
- Wrap in bubble wrap (2-3 layers)
- Place in box with padding on all sides
- Mark box as "FRAGILE"
Posters/Prints:
- Roll in protective tube OR
- Place flat between cardboard sheets
- Mark as "DO NOT BEND"
Pro Tip 💡: Invest in branded packaging! Custom poly mailers or thank you cards make your shop look professional and memorable.
2.4: Print Shipping Label
Option 1: Use Platform Shipping (Recommended)
- Go to order details
- Click Print Shipping Label button
- Select shipping method:
- Standard (5-7 days, cheapest)
- Expedited (2-3 days, moderate cost)
- Express (1-2 days, most expensive)
- Review shipping cost (charged to customer)
- Click Purchase Label
- Label downloads as PDF
- Print label on regular paper or label paper
Benefits:
- Discounted shipping rates
- Tracking automatically added to order
- Customer gets tracking email automatically
- Insurance included (up to $100)
Option 2: Use Your Own Shipping Account
- Go to USPS.com, FedEx.com, or UPS.com
- Create shipment with order details
- Purchase and print label
- Important: Manually add tracking number to order (see Step 3)
Shipping Method Guide:
| Method | Speed | Cost | Best For |
|---|---|---|---|
| USPS First Class | 3-5 days | $ | Light items under 1 lb |
| USPS Priority | 2-3 days | $$ | Most orders |
| USPS Priority Express | 1-2 days | $$$$ | Urgent orders |
| FedEx Ground | 3-5 days | $$ | Heavy items |
| UPS Ground | 3-5 days | $$ | Heavy items |
Pro Tip 💡: USPS Priority Mail is the sweet spot for most sellers - good speed, reasonable cost, includes tracking and $100 insurance.
2.5: Package the Order
Step-by-step packaging:
-
Place product in packaging
- Center the item
- Add padding if needed
- Ensure nothing moves when shaken
-
Add packing slip or thank you note (optional)
Thank you for your order! Order #ORD-12345 Mountain Sunrise T-Shirt - Red / Large We hope you love it! If you have any questions, please don't hesitate to contact us. - [Your Shop Name] -
Seal the package securely
- Use strong packing tape
- Tape all seams and edges
- For boxes: tape top, bottom, and all seams
-
Attach shipping label
- Place on largest flat surface
- Ensure barcode is flat and readable
- Cover with clear packing tape (protects from water/damage)
-
Add any required markings
- "FRAGILE" for breakable items
- "DO NOT BEND" for posters/prints
- "THIS SIDE UP" if orientation matters
Quality Check Before Sealing ✓:
- Correct product inside
- Securely packaged
- Packing slip included (if using)
- Nothing rattling or moving
- Package feels sturdy
Pro Tip 💡: Take a photo of the packaged order before sealing (especially for high-value items). This protects you if there's a dispute about what was shipped.
Step 3: Ship the Order (Status: Shipped)
3.1: Drop Off Package
Where to drop off:
USPS:
- Any Post Office
- Blue USPS collection boxes (for small packages)
- Schedule free pickup at your address (for Priority Mail)
FedEx:
- FedEx Office locations
- FedEx Drop Boxes
- Authorized FedEx Ship Centers
UPS:
- UPS Store locations
- UPS Drop Boxes
- UPS Access Point locations
Pro Tip 💡: Schedule USPS pickup for free! If you have multiple orders, the carrier will pick them up from your doorstep. Go to usps.com/pickup.
3.2: Mark Order as Shipped
If you used platform shipping:
- Tracking is automatically added
- Order status automatically changes to "Shipped"
- Customer receives tracking email automatically
- Skip to Step 4!
If you used your own shipping:
- Go to order details
- Click Mark as Shipped button
- Enter tracking information:
- Carrier: Select from dropdown (USPS, FedEx, UPS, DHL, Other)
- Tracking Number: Enter the tracking number from your label
- Ship Date: Today's date (auto-filled)
- Click Save
- Customer receives email with tracking link
Pro Tip 💡: Double-check the tracking number! One wrong digit means the customer can't track their order.
3.3: Confirm Tracking is Working
Within 24 hours of shipping:
- Go to order details
- Click the tracking number link
- Verify tracking shows "Package accepted" or "In transit"
If tracking doesn't work:
- Wait 24 hours (sometimes takes time to update)
- Check you entered the number correctly
- Contact carrier if still not working after 24 hours
Step 4: Monitor Delivery (Status: Shipped → Delivered)
4.1: Track Package Progress
Check tracking periodically:
- Day 1: "Package accepted by carrier"
- Day 2-3: "In transit"
- Day 4-5: "Out for delivery"
- Day 5-7: "Delivered"
What to watch for:
- ✅ Normal progress: Package moving toward destination
- ⚠️ Delayed: Package stuck in one location for 3+ days
- ❌ Exception: Delivery attempt failed, address issue, etc.
4.2: Handle Delivery Issues
Package Delayed:
- Check tracking for updates
- If delayed 3+ days beyond expected delivery, contact carrier
- Proactively message customer: "Your order is delayed due to [reason]. We're monitoring it closely and will keep you updated."
Delivery Attempt Failed:
- Check tracking for reason (no one home, business closed, etc.)
- Message customer: "Carrier attempted delivery but [reason]. Please [solution]."
- Carrier will usually attempt 2-3 times before returning to sender
Package Lost:
- If tracking shows no movement for 7+ days, file claim with carrier
- Message customer explaining situation
- Offer replacement or refund
- File insurance claim if applicable
Pro Tip 💡: Most "lost" packages eventually show up. Wait at least 10 days before assuming it's truly lost.
4.3: Delivery Confirmed
When tracking shows "Delivered":
- Order status automatically changes to "Delivered"
- Your earnings are released (after any hold period)
- Customer can now leave a review
Follow up with customer (optional but recommended):
Hi [Customer Name],
I see your order was delivered today! I hope you love your [Product Name].
If you have a moment, I'd really appreciate if you could leave a review and let me know what you think.
Thanks again for your order!
- [Your Name/Shop Name]
Why follow up?: Increases review rate by 40%! Reviews are crucial for building trust and getting more sales.
Fulfillment Timeline Best Practices
Recommended Timeline
| Stage | Timeline | Customer Expectation |
|---|---|---|
| Order Received → Processing | Within 24 hours | Fast response |
| Processing → Shipped | 1-3 business days | Reasonable wait |
| Shipped → Delivered | 3-7 business days | Depends on shipping method |
| Total | 4-10 business days | Industry standard |
How to Ship Faster
Same-day shipping:
- Check orders in the morning
- Fulfill immediately
- Drop off by carrier cutoff time (usually 5 PM)
Benefits:
- Customers love it!
- Better reviews
- Competitive advantage
- Higher customer satisfaction
Pro Tip 💡: If you can consistently ship same-day or next-day, advertise it! "Orders ship within 24 hours" is a powerful selling point.
Batch Fulfillment for Multiple Orders
If you have 5+ orders to fulfill:
Step 1: Batch Preparation (30 minutes)
- Print all packing slips
- Gather all products
- Quality check all items
- Lay out packaging materials
Step 2: Batch Packaging (15 minutes)
- Package all orders assembly-line style
- Add packing slips
- Seal all packages
Step 3: Batch Shipping (20 minutes)
- Print all shipping labels at once
- Attach labels to packages
- Mark all as shipped with tracking
- Drop off all packages together
Time savings: 65 minutes for 5 orders (13 min/order) vs. 100 minutes doing one at a time (20 min/order)
Pro Tip 💡: Set aside specific times for fulfillment (e.g., 10 AM and 3 PM daily) to batch process orders efficiently.
Fulfillment Tools and Resources
Recommended Tools
Shipping Software:
- ShipStation: Multi-carrier shipping, batch processing, automation
- Pirate Ship: Cheapest USPS rates, simple interface
- Stamps.com: USPS only, good for high volume
Packaging Supplies:
- Uline: Bulk packaging supplies
- Amazon: Quick delivery, variety of options
- Local packaging store: Immediate availability
Label Printer (optional but recommended):
- DYMO LabelWriter 4XL: Prints 4×6 labels, no ink needed
- Rollo: Similar to DYMO, slightly cheaper
- Brother QL-1110NWB: Wireless, versatile
Benefits of label printer:
- No ink or toner costs
- Faster than regular printer
- Professional-looking labels
- Saves paper
Packaging Supply Checklist
Essential:
- Poly mailers (various sizes)
- Shipping boxes (small, medium, large)
- Packing tape and dispenser
- Shipping labels (if not using label printer)
- Printer paper (for packing slips)
Recommended:
- Bubble wrap
- Packing paper or air pillows
- Thank you cards or branded inserts
- "FRAGILE" stickers
- Clear packing tape (for label protection)
Optional:
- Branded poly mailers
- Custom tissue paper
- Stickers or promotional materials
- Business cards
Troubleshooting Fulfillment Issues
"I'm out of stock!"
Immediate action:
- Message customer immediately
- Offer options:
- Wait for restock (give timeline)
- Choose different variant
- Full refund
- If customer waits, update order with new ship date
Prevention:
- Track inventory levels
- Set low-stock alerts
- Disable variants when out of stock
"Package was damaged in transit"
Steps:
- Ask customer for photos of damage
- Apologize and take responsibility
- Offer replacement or refund
- File claim with carrier if insured
- Improve packaging for future orders
Prevention:
- Use appropriate packaging materials
- Add extra padding for fragile items
- Mark packages as "FRAGILE"
- Consider insurance for high-value items
"Customer says wrong item was shipped"
Steps:
- Apologize for the error
- Ask customer to send photo of what they received
- Verify what was actually ordered
- If your mistake:
- Send correct item immediately (expedited shipping)
- Provide prepaid return label for wrong item
- Offer discount on next order
- If customer mistake:
- Politely explain what was ordered
- Offer exchange if they want different item
Prevention:
- Double-check order details before packaging
- Use packing slips
- Take photos of packaged items
"Tracking shows delivered but customer didn't receive it"
Steps:
- Check tracking details (delivery location, time, signature)
- Ask customer to:
- Check with neighbors
- Check mailroom/front desk
- Check with family members
- Look around property (sometimes left in odd spots)
- If still not found after 48 hours:
- Contact carrier for delivery proof
- File claim if insured
- Offer replacement or refund (your choice)
Prevention:
- Require signature for high-value orders
- Use shipping insurance
- Take photos of packaged items
Related Guides
Check out these related guides:
- Managing Your Orders - Order dashboard and tracking
- Handling Returns and Refunds - Process returns
- Setting Up Shipping Templates - Configure shipping rates
- Packaging Best Practices - Professional packaging tips
- Dealing with Shipping Issues - Resolve carrier problems
- Customer Communication - Keep customers informed
Still have questions? Contact our support team or visit the Help Center!
Watch Video Tutorial: [VIDEO_PLACEHOLDER]
Smooth fulfillment = happy customers = repeat business! 📦 Master these steps and you'll build a reputation for reliability and professionalism!